Every Door Direct Mail (EDDM), and Direct Mail are both ways to promote your business in your local community. If you're having a sale, opening a new location, or offering coupons, mailing services can help you send postcards, menus, and flyers to the right customers.
Every Door Direct Mail (EDDM) is a mailing service that targets entire postal routes and ZIP Codes. Your materials are delivered to every Residential or Business and Residential address on the mailing routes you choose. EDDM has specific size requirements, but allows you to send over-sized flyers & postcards for less than standard postage. This is a great low-cost way to blanket an entire geographic area with your message.
Direct Mailing is a mailing service that lets you target specific customers. You can use your own mailing list of names and addresses, or we can purchase one for you with specific demographics. Choose demographics such as location, age, household size, annual income, number of vehicles, gender, and more to define your target customer. Direct Mailing has a 2-5% average response rate where EDDM has a 1% average response rate. Choosing a limited demographic can also keep costs low by focusing your attention only on your prospective customers and clients. Direct mail also has no restrictions on size and quantities.